The term "Far Right" evokes the fear of tyranny; of jackboots; of oppressive, cruel government; the elimination of individual freedoms, happiness; and of the crushing of the human spirit.
In short it evokes the image of Hitler and Nazi Germany. Why then are free-market, pro-individual rights thinkers considered “far-right?” Because right is no longer a term that has a meaning on its own; it simply means not-left. Whatever the etymological origins of the term left and right (French Revolution) it no longer stands on its own. Whatever philosophy is not left and opposes the left is now considered right. The more it opposes whatever currently stands for left the more it is called right.